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What is CRM Software?

For businesspeople, CRM is a daily part of their schedule. But what is CRM?

Customer relationship management

CRM

Customer relationship management is any tool, strategy, or process that helps businesses better organize and access customer data.Managing your business’s relationships with customers became a complicated process. Now, in order to compete in any industry, you need a reliable system built on CRM software.
It’s a platform that connects your different departments, from marketing to sales to customer service, and organizes their notes, activities, and metrics into one cohesive system. Every user has easy, direct access to the real-time client data they need.

Challenges of Doing Business Without a CRM Solution

Unorganized Customer Data
Without a CRM, you probably have a marketing team with customer information and a sales team with customer information… oh, and let’s not forget the customer service team with a completely different set of customer info. It would make so much more sense if it was all in one place and every department could see exactly where each customer was in the pipeline. That’s exactly what a CRM would do.
Time Spent Doing Manual Updates
You probably don’t even realize it, but there are so many things that you do during a normal day of business that CRM can do for you. That contact form from your website doesn’t have to entered manually into a database. CRM can actually take that data from that form submission, create a record, and even send them a custom email response. That’s just the beginning. Let us know what you would like to automate.
Issues Staying Connected On-the-Go
The world has been mobile for years, but is all the information you need available to you when you’re sitting in an Uber on your way to a client meeting? It is now, if your company has CRM. All of your customer data is saved to the cloud, so you can find your client’s exact address, make an update to the presentation, notify the rest of the team about the update, and be ready to present when you walk through their door. Thanks, CRM.
Inability to Determine Marketing ROI
No longer are the days of trying to guess if a sale was associated to a specific marketing campaign or another. With CRM, you can track digital marketing campaigns, associate leads to specific campaigns and follow that lead through the sales/marketing funnel in order to evaluate the return on investment.

Solution

A modern CRM helps you and your team…

1. Consolidate all your data into one easy-to-access location

CRM software centralizes your customer data so that everyone at your company can access all the information they need from one platform.

2. Sell more, faster

Having to do manual data entry is one of the biggest productivity-killers for sales reps. CRM automates many of these repetitive admin tasks so your team can spend less time typing and more time selling

CRM also helps you build a standardized sales process, which gives your team a step-by-step roadmap for closing deals and helps to reduce the length of your sales cycles.With

3. Sell more, faster

Having to do manual data entry is one of the biggest productivity-killers for sales reps. CRM automates many of these repetitive admin tasks so your team can spend less time typing and more time selling

CRM also helps you build a standardized sales process, which gives your team a step-by-step roadmap for closing deals and helps to reduce the length of your sales cycles.With

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