There is no standard figure for corporate web marketing. As you have seen in multiple steps, it depends on your business type, goals, and marketing plan. You must not forget to include all management costs, for the campaigns, for the staff who will manage your tools, for the fixed costs of the platforms, and so on.

In addition, the investment will have to cover a certain amount of time. Plan keeping in mind that you will have to carry on the strategy for a while to have good and stable results. For example, to promote your e-commerce, you should have a marketing plan that can cover up to a year after opening.

When it comes to web marketing budgets, you must never forget that only with a definitive budget and a well-balanced strategy can you get the results you want. And, in other words, make a real investment. If you think it's time for your company to work on this, don't miss the free webinar "Good budgets for good results." The goal is a digital workplace where the mobile workforce naturally comes together to form dynamic teams, exchange ideas, and share documents and data securely freely.  

Methods to calculate the budget

To establish an adequate figure corresponding to your specific needs, you can use several methods. Here pletox offer you two comparison: Percentage of revenue.

 In a very simple way, in this case, a certain percentage of company revenue is established to be reserved for web marketing. The big limitation of this method is that it does not consider the distinctive elements of your marketing strategy. 

The same risk could be run with a top-down approach, with the definition of a budget by the company management without having data and objectives to refer to. Budget established by goals. Contrary to what you have just seen, in this case, pletox proceed in reverse, which is, starting from what you want to arrive at.

The budget is then established, considering the objectives and thinking backward on the activities, strategies, and necessary tools. Each objective must also be known in detail regarding the costs of each element involved. The advantage of this approach is to be aware of the path and make the investment effective, with a good return for the company.

How to define the budget for an online marketing plan?

Setting up a budget for digital marketing means investing. And as with any self-respecting investment, one cannot proceed at random.

You have to direct your investment in the right projects, understand where you want to go, and determine which direction and how to move.

• identifies the objectives to be achieved,
• decide the tools to use,
• Define your marketing plan.

Don't forget to monitor the results to make any adjustments in the future.

What tools to choose for digital marketing?

The possibilities are really wide: email marketing, social media, SEO optimization, and the list could go on and on. So, among the various choices, what to opt for? There is no fixed rule, just as there is no better tool than another a priori.

In fact, according to the path you prefer, a certain tool will prove to be better than another. The goal of the marketing plan is to organize all the activities necessary to carry out the marketing choices of a company. It is a document in which the marketing tools and strategies are reported and in which the different phases and actions to be carried out is planned.

• A valid marketing plan must be developed starting from:
• objectives, products or services and strengths of the company,
• customer identikit, which helps to identify the potential audience and understand what they require,
• Analysis of competitors and their social and marketing campaigns to evaluate what they offer.
• The plan also contains elements such as budget, deadlines, and distribution of tasks in the team.

While it is necessary to be flexible on strategies and tools to make changes and improvements, the budget must be well defined and planned to make it feasible to achieve the objectives set. Once your marketing plan is structured, all you have to do is implement your strategy.

1 - Define Your Limits to Productivity

Stop and understand the key resources and processes that determine the limits of growth. Make sure you push the boundaries. Make sure you use them to your advantage. Redraw the limits of growth by overcoming the limits.

2- Find the Focus

Make sure you focus on what matters most. Not everything is important. Less is more.

3 - Focus on Results

Use the results as a mantra. The results are the only thing that matters. Make sure everything you do produces real results.

4 - Define the plan

Define the plan of attack from Monday and on Friday mark the points on the board. Make sure you do it yourself and then with your team. Celebrate the achievement of new achievements. Ponder and study new productivity strategies and tactics with your team when things don't go as they should.

5 - Use Results to Select Team

The people on your team are the ones who contribute most to achieving results. Don't let the weakest link weaken the chain. Please make sure each team member contributes to the highest of their levels and keeps pushing their limits daily.

 Before creating it, you need to find out those needs. You classify users into defined personas and identify different populations within the workforce. You get essential insights into how each category uses technology to work.

 With an automated data collection tool distributed over the network, Trumpets evaluate the use of up to 5,000 users across the entire company. Then, Trumpets complete the picture by examining and interviewing users and stakeholders. This will give you a detailed view of users and advice on the right workforce solutions to maximize satisfaction and productivity. Objective knowledge guarantees you a conscious planning of the digital workplace, smart investments, and optimized use of software licenses.