Leadership skills are required to implement digital marketing techniques. Significant changes have their challenges, and organizations that implement changes encounter a lot of resistance in the beginning. The same goes for digital marketing. Therefore, successful implementation of digital marketing requires three leadership skills:

1. Consciousness

Administrators must also be aware of new technologies and their characteristics and how organizations can take advantage of them for their competitive advantage.

2. Acceleration

Digital marketing refers to managers' intellectual ability to continuously devise innovative digital processes based on available resources and ensure follow-up on strategies developed by top management.

3. Harmony

The ultimate skill, is related to the integration mechanism of a multidimensional digital marketing framework that requires managers to integrate new digital products and processes into their organization's existing operations. 

5 ways to digital outreach you didn't know:

1 - Define Your Limits to Productivity 

• Identify the conscious and unconscious processes through which your organization comes to results.
• Identify limiting processes that are absorbing more energy than they should.
• Map your workflow. Maps the decision-making process by which work moves from one team to another.
• Identify the limiting factors that create friction and slowdowns within your production processes.
• Define new output indicators. Make sure the indicators reflect the quality and quantity of results.
• Create a table of results and new outputs to generate and share with the rest of the team.

2 - Find the prospective business

• Many processes you can use are anchored in the past. They are probably obsolete.
• Eliminates at least 30% of the steps necessary to obtain results through new optimization methods, operational delegations, automation.
• Define your output.

3 - Focus on Results

• If you are not results-oriented as the first person, you will not be able to lead the rest of the team to a higher level.
• Produce more results. Apply this rule to you and share it with your team.
• Ensure that the motto “results are the only thing that matters" lives up in the operating rooms.

4 - Remember the Half and Score the Points

• Get into a good habit of setting and remembering goals on Monday morning and scoring points on Friday.
• This way of proceeding will make your mind focused on keeping the operational focus on what is most important to you day in and day out.
• The results are not reached magically at the end of the year but derive from a conscious and disciplined effort of the daily routine.

5 - Use Results to Select Team

Once you start demanding more from yourself and your team, you will find that not everyone will want to raise the bar.

Remember that there is a discard threshold to be respected to access in all the groups chosen. The productivity of individuals strongly influences the quality of teamwork.

• An element can negatively affect the team.
• Often taking away makes more than adding.
• Make sure you're working with a top-tier team.
• Stop and make new decisions. Bring your productivity back to the top.
• And produce results that can inspire everyone who comes into contact with your life.

How to make a digital marketing plan

The first step is to set clear goals and then outline the actions needed to achieve them.

If you want to increase sales of a new service, increasing the number of qualified leads might be a good goal.

1. Definition of objectives and goals

This question should guide all your work. Without a clear objective in mind, it will be difficult for you to structure the next steps to follow or understand if the strategy is working or not. When you decide what your goal is, keep in mind that it must make sense for your business model and are achievable and measurable. Any mistake in the definition can damage the whole strategy.

2. Choice of KPIs

With the objective established, it is time to choose the indicators responsible for measuring the success or failure of your strategy. KPIs, or Key Performance Indicators, are responsible for measuring whether a strategy or action is working and helping the brand achieve its goals. For example, if your goal is linked to increased organic traffic, a valid indicator is the number of visits to your blog or website.

3. Creation of buyer person

It is not enough for your marketing plan to work to have well-defined objectives. It is also necessary to know the user profile you hope to achieve to detail how the actions will be implemented. With this data you can define the best tone of voice to interact with the audience, the best tools, the content format, the most efficient design, among other details that are important for the success of your strategy.

To create an avatar, run away from speculation. It is also worth analyzing the competitors' audience and even doing some research with your target audience.

4. Choosing the most suitable strategy

With your buyer persona defined, the next step is to choose and describe what strategies will be developed to achieve the objectives. To avoid making a mistake in this step, take into account your objectives and the person's profile, choose the strategy that best suits the audience you want to reach and that can best help you achieve your goals.

5. Creation of the action plan

Now that you know what marketing strategy to implement, try to structure it in detail.

• It is important to define the best content formats to be created, the volume and frequency of production of these materials, and the distribution channels.
• Then list all the resources needed to accomplish these tasks and the deadline for completing each.
• But don't get too attached to deadlines or budgets. Your plan of action can and should change depending on the circumstances. Therefore, update it when necessary.

6. Measurement of results

Last but not least, it's time to track the results of your marketing strategy.

Do you remember that one of the criteria for choosing an objective for your strategy was that it be measurable? This helps determine if the results have been achieved and if any processes need improvement. Every time you complete an important task or action, evaluate all the figures, compare them with previous results and identify areas for improvement.